The American Marketing Association (AMA) explains marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 

 

Market research and surveys can provide you with great and useful insight into your efforts. Having a better understanding and view of the landscape helps prepare groundwork that accommodates growth of programs. Growth of these programs lead to informed and targeted marketing and promotional initiatives that further build value and equity in your organization and brand. 

The institutions of marketing vary but commonly refer to the infrastructure, or the body that produces the marketing. This includes the research, proper and effective message development, means of distribution and promotional activities that support broader marketing efforts. Sales and advertising have a direct line relationship to marketing. 

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If promotion, advertising, sales and research are the foundation, marketing is the home. Effective marketing of any product or service relies upon these other elements to perform their support functions, and in turn they benefit from consequentially better marketing.

 

Badly written surveys or misguided research produce potentially damaging consequences in the direction and expenditure of funds and attention. Marketing efforts undertaken without a knowledgeable manager that can coordinate these elements will only be nominally effective. 

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If your marketing efforts have been lagging, or you are looking for a partner that can put new energy and perspective into emerging marketing efforts, especially during COVID, Force Multiplier Management can help get you on the right track. 

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Know where you stand, establish a clear and effective message, advertise and promote it correctly, and build the brand equity you want and deserve.